Read Between Podcast - Episode 58
LEGALIZE RANCH POP-TARTS
On this week's episode of "Read Between," we take you through a marketing team's worst nightmare: having to create the world's most divisive flavor of Pop-Tart. The team responsible for Hidden Valley Ranch dressing was tasked with coming up with a ranch-flavored pastry pocket, but that was easier said than done. However, the company's fortunes changed one day thanks to one lackadaisical marketing manager...
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